Susan Crow, founder of East Fourth Street grew up in a liberal college town in Minnesota with strong northern connections to Scandinavian design and culture, where being stewards of the earth was expected. The minimalistic, clean lines of Danish design as well as the textures and shapes of nature continue to influence her lifestyle and design sense.
Crow began designing and creating jewelry after graduating with a Bachelor of Science Degree in Design. She transitioned into product design focusing on home goods such as outdoor furniture and garden accessories until 2010 when she completed a post-graduate degree in Sustainable Design and decided to launch East Fourth Street, a sustainable jewelry label.
“Since my first jewelry design class in college, I have been in love with metal and it’s demanding processes but my true passion is the art and essence of Design and how it is melded into our everyday lives.”
Crow’s jewelry label, East Fourth Street born in the heartland, blends together heritage and fine design with each of its handcrafted collections — all which are made from recycled or FAIRMINED precious metals, reclaimed, certified diamonds and gemstones that are chosen very carefully, striving for mine to market traceability.
Susan has been recognized as a leader in integrating sustainability into East Fourth Streets design process and supply chains. She is on the board of Ethical Metalsmiths and chairs their Ethical Sourcing Committee. Crow is also a founding board member of Minnesota Jewelry Arts Guild and 1 of 36 jewelers in the country licensed by the Alliance for Responsible Mining to make jewelry from FAIRMINED gold and silver.
The Huffington Post, Canada recently labeled Crow as one of the “High-End Ethical Fashion Brands” to watch. Her work has received trade and consumer press coverage from National Jeweler, JCK, InStore Magazine, MplsStPaul Magazine and multiple European and Australian blogs. In 2012 Crow was invited to have East Fourth Street participate in the first Sustainable Fashion Show by Mercedes Benz during NY Fashion Week.
“Having the opportunity to design and make things out of gorgeous natural resources is a true gift and a responsibility to source them with environmental and ethical stewardship. Everyday we strive to create jewelry with a clean background story that speaks of solidarity and global support.”
East Fourth Street offers earrings, bracelets, pendants and wedding rings, jewelry for both men and women supporting marriage equality for all.
Contact Susan Crow: